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Alcohol advertisers, for example, tap into the rebellious side of teenagers and adolescents, into their need for individual identities it is fairly easy for alcohol advertisers to exploit younger crowds. Alcohol ads appear with pounding frequency in magazines, on billboards, in college newspaper contributing to a harmful myth about drinking part of the myth is that liquor signals professional. Furthermore, alcoholic advertisements often portray misleading sex themes, economic success, and social popularity without mentioning risks associated to alcohol consumption.
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